What is PlayerPal
PlayerPal is one player identity and loyalty layer for the online gaming network. A Player keeps a single PlayerPal Account and earns Points across every casino and game they connect. Operators, game providers and affiliates get loyalty and analytics about their own players. PlayerPal does this without holding a player's email address, name or telephone number.
A single PlayerPal Account that follows the player across every casino and game they connect.
Each partner gets its own random identifier for a player, so nobody can join players across partners.
PlayerPal never holds a player's email address, name or telephone number.
The problem
Loyalty in online gaming is locked inside each casino. A player who plays the same studio's games at three casinos has three unrelated loyalty balances, and none of them follow the player. Each partner sees a slice of the picture and has no fair way to compare itself with the rest of the market.
The obvious fix, a shared player database, does not work. Operators will not hand their players' personal data to a third party, and a central dependency in the game path would turn any outage into a casino outage.
PlayerPal is designed around both constraints: a portable Account with no personal data, and a service that sits beside the game, never inside it.
Who takes part
| Party | Role in the network | Status |
|---|---|---|
| Player | Holds the PlayerPal Account, connects casinos and games, earns Points | Available |
| Operator (casino) | Links its players to PlayerPal, sends commercial facts, reads analytics | Available |
| Game provider (studio) | Sends gameplay activity, reads analytics about players reached through its integrations | Available |
| Affiliate | Receives attribution and performance figures for the players it referred | In development |
| Reward partner | Funds or fulfils rewards that players redeem with Points | Planned |
What each party gets
Players get one Account that works across casinos and games, Points that accumulate wherever they play, and full control: they can disconnect any partner or delete the Account at any time. See Player experience.
Operators get a loyalty programme that players already carry with them, analytics about their own linked players, and an anonymous comparison with the rest of the network. See For operators.
Game providers get loyalty for their players across every casino that runs their games, and analytics counted in distinct players rather than per-casino fragments. See For game providers.
Affiliates get attribution and performance figures for the players they referred, reported by the operator as the authoritative source. See For affiliates.
Reward partners will be able to fund or fulfil rewards for an engaged, pseudonymous audience. This role is planned. See For reward partners.
Core principles
No player personal data
AvailablePlayerPal never asks for, and does not store, a player's email address, name or telephone number. Sign-in keeps only an opaque reference from the sign-in method. Partners send activity against PlayerPal-issued aliases, and anything shaped like an email address is rejected. Read more in Privacy.
Casino play never depends on PlayerPal
AvailablePlayerPal is not called during game launch, betting, settlement or payout. Partners record activity locally and send it in batches afterwards. If PlayerPal is unavailable, players keep playing and activity is delivered once it is back. Read more in Availability.
Partners see only their own players
AvailableEach partner receives its own random alias for a player, so two partners cannot match the same person by comparing identifiers. A game provider receives a separate alias for each casino it is integrated with, so it cannot follow a player from one casino to another. Partner scope always comes from the partner's credentials, never from the request.
Anonymous comparison
AvailablePartners can compare their players with the rest of the network without learning anything about a named competitor. Figures are only shown when enough players and enough peers contribute, and are withheld when one competitor would dominate the result. Read more in Privacy thresholds.
Where things stand
The core platform is built and tested: player sign-in, linking, activity ingestion, Points earning and partner analytics. Partner portals, the embeddable widget and the rewards shop are in development, and Points redemption in the platform API is planned. The reward-partner role and enterprise sign-in for partner staff are planned. The full list is in Capabilities.
Explore
The journey from sign-up to Points, and what data moves where.
SolutionsFor operatorsPortable loyalty and analytics for your casino.
SolutionsFor game providersLoyalty and distinct-player analytics across every casino you run on.
SolutionsFor affiliatesAttribution and performance for the players you refer.
InvestorsBusiness valueWhy a shared, privacy-first loyalty layer matters.
DevelopersDeveloper quickstartAuthenticate, send a batch and read analytics back.